Challenge:

Establish a look & feel, modify and create custom illustrations, and develop story-boards for the Bloomberg Media Studio’s Video Team to translate into animations and video segments for the 2020 End of Year update from Michael Bloomberg to all Bloomberg LP employees.

Solution:

Art direction with playful use of illustration and animation to inject some light-hearted humor into a recap of a year of unique challenges, helping tell the story from a uniquely Bloomberg perspective.

For this project, which needed to be executed on a very tight deadline, I decided to leverage the style established in a suite of illustrations by artist DIngding Hu that had been commissioned earlier in the year for a coloring book project. As a nod to the remote-work lifestyle that many of us had to adapt to in 2020, I utilized a computer desktop with multiple windows as a conceptual visual framework to allow a seamless flow between animated vignettes and live-action video segments.

Role:

For this project, I acted as Art Director, collaborating closely with members of the Bloomberg Marketing Studio’s Video Team, including Motion Designer / Animator Yuko Magoshi. To do so, I created story-boards featuring illustrations by DIngding Hu, which I modified and used as inspiration for additional custom illustrations. I also supplied motion and audio references.