Partnership Schools NYC
Brand Guidelines

 

Challenge:

Refresh the branding of the Partnership Schools NYC—a network of nine Catholic schools in New York and Cleveland serving underprivileged communities—and provide branding guidelines to scale across the organization and individual schools’ needs.

 

Solution:

I worked closely with Bloomberg Marketing Studio Art Director Amber Magee to perform a brand audit, explored various typography and color relationships, and developed a suite of graphic elements and branding guidelines to help refresh the brand and provide guidance for implementation.

 
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Role:

For this project, I worked under the Art Direction of Amber Magee, to develop, refine, and present the updated branding system to the Partnership Schools team.