Challenge:

Create a digital home to promote and explain Bloomberg’s Visitor Experience, which uses VR, augmented reality, audio, video and touchscreen interfaces to tell the Bloomberg story in a contemporary, cutting-edge way.

Solution:

Landing pages featuring custom icons and simple .JSON animations—which I created in After Effects and exported using the BodyMovin’ plug-in. These light-weight vector animations render in code across devices, ensuring pixel-perfect crispness regardless of scale.

The following examples are from the marketing pages created with the collaboration of members of the Bloomberg Marketing Studio UX/UI Team, copywriters, and Bloomberg Engineering:

Bloomberg <Vision>

Bloomberg Vision is a web app that offers a deeper, data-rich perspective on the world around you, allowing you to scan real-world products and get Bloomberg real-time data and news about the companies that produce them. You can also scan legal tender to see currency cross rates.

Role:

For this project, I worked under the Art Direction of UX / UI Team Lead Jon Brzyski, to design and animate the custom vector illustrations.